We were challenged to take an inline Specialized Roll bike, select a muse for the project & create a custom build. Incorporating aspects of his/her lifestyle & personality into the design aesthetic.
We chose the fictional Creative Director from the TV series Mad Men, Don Draper. Like Don Draper the Booze Cruz represents a time of slim suits, prosperity & whiskey lunches. It’s innovative, sophisticated & fits the needs & desires of a fast paced ad-man. Simplicity & hydration are key design features.