The Story: We were challenged to take a inline Specialized Roll Bike, select a Muse of our choice & create a custom build. Incorporating aspects of his/her lifestyle & personality into the design aesthetic.
Muse: we chose the fictional Creative Director from the TV series Mad Men: Don Draper. Like Don Draper the Booze Cruz represents a time of slim suits, prosperity & Whiskey lunches. Its Innovative, sophisticated & It fits the needs & desires of a fast paced adman. Simplicity & hydration are key design features.
Services: Consumer Trend research / Mood board Creation / Color Stories & Concept / Color Palette Creation / Graphic Design / Custom Paint / 3D Mockups / 3D Rendering / Production Art.